Snoop Dogg – Ego Trippin’ March 2, 2008Posted by The Rish-Dizzle in hip-hop.
Tags: cool, fun
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Snoop Dogg, for me, has been one of the most consistent hip-hop artists out there at the moment and always seems to deliver albums of quality with singles that end up having big impacts on the charts such as, in recent times, “Drop It Like It’s Hot” and “That’s That Shit”. Snoop again doesn’t disappoint with this, his ninth album of his career “Ego Trippin'”. After the initial success of the first single from this album “Sexual Eruption” (titled “Sensual Seduction” in the edited version) which featured the quite brilliant old skool video as seen below, it seemed possible that Snoop Dogg would go back to experimenting with different genres such as R’n’B and soul/funk as was the case with the album “R&G (Rhythm & Gangsta): The Masterpiece” as opposed to the straight out gangster-rap work of his previous LP “Tha Blue Carpet Treatment”.
For some part, this is true – the track “Cool” is a straight out nostalgic funk tune with a buzzing beat and “My Medicine” is a tribute to Johnny Cash which crosses into the Country genre with a classic folk guitar lining the entire track. Not with the best results it has to be said. Also, with no Dre productions in this release you’d be worried about whether this album would turn out to be another experiment in genre-crossing with mixed results. Luckily though this doesn’t turn out to be the case as a series of producers including Teddy Riley, Rick Ross and DJ Quik (who also reportedly mixed the entire album) helm the desks to keep Snoop close to his gangster-rap roots. The Neptunes also lend a hand to produce one of the tracks that I will share with you now which seems tailor-made to be another single released. It features the typical head-knocking beat as you’d expect from the Neptunes, and Pharrell’s rhythmic ad libs lining the hook.
This second track has a fun, juvenile sound to it which knocks well and also seems one like a track that is enjoyable enough to cross into different audiences if ever released as a single.